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Account-based marketing tools: What you need to know

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach.

This 60-page guide from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software into your business. Topics covered include:

  • Critical elements for ABM success.
  • Who the leading players are in ABM.
  • What you should look for in an ABM solution.
  • What trends are driving the adoption of ABM software.

Also included in the report are profiles of 22 account-based management vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.


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