3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are significantly understanding that just obtaining users isn’t really enough for their mobile apps. In order to form lasting connections, you need to concentrate on user retention: demonstrating the value of your item as a means to make loyal users who will engage on a regular basis. As retention gains value as a KPI for growth, it’s crucial to consider ways in which you can positively impact this metric.

Fitness and health apps are an intriguing case study for mobile user retention. Whether they wish to track their blood pressure or improve their 5K time, people are often highly inspired to use these apps as part of a larger strategy to improve their health.

Given that 2014, making use of health and fitness apps has more than tripled, and three-fourths of active users open their apps at least two times a week. According to mobile analytics company Flurry, health and wellness is the mobile app classification with the highest retention rates. With such favorable conditions for user retention, competitors amongst app companies is extreme. In a single year between 2015 and 2016, mobile app stores released 100,000 brand-new fitness apps, nearly double the number currently offered. In order for your app to stand out, you’ll have to offer a regularly engaging and top quality user experience. The very best health and wellness apps have ways to separate themselves from the pack. Let’s have a look at a couple of crucial retention techniques that you can use to your very own mobile app technique. Finding the “Aha Moment “A crucial differentiator for apps is their capability to present users with their” aha moment”: the point when people truly see the worth proposition of your app for the very first time. To improve your retention metric, it is necessary that users experience this minute as early as possible in their onboarding journey. The diet plan and exercise journaling app MyFitnessPal encourages brand-new users to log what they have actually eaten up until now that day. By showing the calorie count and nutritional info of different foods, MyFitnessPal instantly demonstrates how it solves the obstacles that users have when keeping track of their diet. This early presentation of value motivates users to return and engage with the app on a regular (possibly everyday)basis. Segmentation and Customization No 2 users are alike, specifically when it pertains to their fitness and health strategies. Separating your users into various sectors will assist you comprehend

individual choices, so that you can customize the content and experience they get and work to enhance their retention rates. With the aid of Apptimize, physical fitness app

Runtastic has utilized A/B screening to much better comprehend their user base and enhance their conversion rates. Experimentation provides data-driven insights into how area, operating system, and other demographic data impacts user trends. This allows them to section their audience based upon individual preferences and serve individualized, customized experiences to their users. Obstacle: In-app subscription upgrades for freemium users are a core part of Runtastic’s monetization technique. Runtastic wanted to A/B test and improve the conversion rate

of users reaching their paywall. Hypothesis & A/B Screening: Users are more likely to subscribe if they are shown a user evaluation on the paywall, rather than a promotional declaration. Runtastic introduced a Dynamic Variable A/B test for

their Android and iOS apps. The original variant featured a marketing declaration, while the test variation consisted of a genuine user review along with a 5-star score. Result & Takeaway: The user review variant produced a 44 %increase in paid subscriptions for Android users and no substantial change for iOS users. Based upon the results of this test, Runtastic just updated their Android paywall screen.

User reviews were an influencing aspect for Runtastic’s Android user base, but they did not encourage Runtastic’s iOS users. Keep in mind to look beyond aggregate data. Segment your information to observe differences in nation, running system, and other demographic information to observe trends. What works effectively for one user base, might not work equally also for another. Social and Gamification The workout app Strava, for instance, has a strong culture of testing and experimentation. Strava calls itself the” social network for professional athletes.”Users can make data about their running and biking workouts private or public; if public, they can see leaderboards demonstrating how they stack up versus their peers. Strava likewise reveals regular difficulties, such as achieving a specific distance or elevation, that give users “trophies”to display in their virtual trophy case. These kinds of initiatives can result in significant boosts in engagement and retention KPIs. By consistently checking your hypotheses, you can establish a wealth of insights into distinct user choices and develop an item that exceeds their expectations. Final Ideas The strategies above are simply the idea of the iceberg in terms of user retention techniques for fitness and health mobile apps. In order to stand out and offer a perfect user experience, apps have actually evaluated many unique functions, such as exercise music and individualized history tracking. Continually explore and optimizing user retention

is important in order to attain scalable development for your mobile app. If you want to adopt a few of these techniques for your very own app, options like Apptimize’s experimentation platform can assist you much better understand your user base so that you can enhance your retention rates. 3 Ways the Top Health & Fitness Apps Have Fantastic User Retention



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