Tag Archives: tests

Spotify’s TikTok Like Vertical

TikTok has seen its short-form video feed copied by a host of competitors, from Instagram to Snap to YouTube and even Netflix. Now it looks like you can add Spotify to that list. The company has confirmed it’s currently testing a new feature in its app, Discover, which presents a …

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Novel Tests New Physics

Physicists from CERN’s LHCb (Large Hadron Collider beauty) Collaboration have carried out new tests of lepton universality, one of the basic principles of the Standard Model of particle physics. This principle states that the Standard Model treats the three charged leptons — electrons, muons and taus — identically, except for …

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Starlink Speed Tests

  SpaceX has been launching batches of Starlink internet satellites on a regular basis since May 2019, and there are now hundreds of nodes in its megaconstellation. That provides sufficient coverage that SpaceX has started rolling out a beta test of its new satellite internet service. According to data from …

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New Google Play Feature

  Google is testing a new feature that could improve discovery for Android apps on Google Play. The company confirmed it’s experimenting with a “Compare Apps” option that would allow Google Play users to quickly and more easily understand the slight differences between otherwise similar apps by comparing specific features …

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Facebook Shopping Audiences

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing …

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Google App Campaign

Google tests feeds for App install campaigns, expands deep linking and reporting   Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App …

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NASA Tower Assembly

NASA Tests James Webb Telescope’s Vital Tower Assembly The James Webb Space Telescope (JWST) has been in some stage of development since the 1990s. A long string of setbacks and delays have made the project much more expensive than NASA initially intended, but we’re nearing launch of the successor to …

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The great big list of landing page tests to try

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an …

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New Google pilot tests Shopping ads on the Display Network

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. In an email sent to AdWords …

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