Tag Archives: testing

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting …

Ever since Game Mode surfaced as an upcoming Windows 10 feature, we’ve been curious to see what the new mode would offer as far as performance and capability. Microsoft has given guidance that the feature could give players an extra 2-5% frame rate in general, and while that’s not much, …

Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl]. …

d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API. The API is a simple and quick tool that you can use to build your own tools to see what pages are mobile-friendly. Google’s John Mueller said, “The API method runs …

Dating app Hinge recently pivoted from swiping to “stories,” in order to help people find real relationships. That focus on authenticity, however, seems to stand in contrast to a project the company has been testing: Audrey, a personal assistant who will message your matches for you and schedule your dates. Audrey’s …

With Google’s expanded text ads deadline upon us — as of January 31, advertisers will no longer be able to upload or edit standard text ads in AdWords — it’s time to get very serious about making the most of the new text ad format. Maybe you have been putting …

Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface. The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. These fairly prominent card-style ads …

One of the biggest surprises at last year’s Google I/O developer conference was the announcement of Instant Apps for Android. These new kinds of apps are meant to help bridge the gap between web apps and native apps. The idea here is to break native apps into very small packets that, because they …

Theranos closed its last remaining blood-testing facility after the lab reportedly failed a regulatory inspection, according to a Wall Street Journal report. The company, once valued at $9 billion, is shifting its focus to a portable ‘lab on chip’ virus-detection box after its blood-testing business, once labeled revolutionary, came under repeated fire …

Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the result shows a map with a couple of LIAs below it …