Pull out your red-and-blue 3D glasses: Ingenuity’s latest, ground-hugging flight has delivered an anaglyph 3D tableau of the Martian landscape. Its mission was to take color images of a specific geological target: a 30-foot hunk of craggy orange rock that the Perseverance team has nicknamed “Faillefeu,” after a medieval abbey …
Read More »The Era of Digital Health
Digital health wearables were already big news at CES 2020, but interest has accelerated with the advent of COVID-19 and people’s interest in learning whether they might be getting sick. Unfortunately, the pandemic also delayed a lot of the promised devices. Finally, though, they are starting to roll out. …
Read More »DJI’s New OM 4 Gimbal
With the OM 4 smartphone gimbal ($149), DJI continues to impress with its ability to innovate. When I first reviewed the Osmo Mobile 2, its features were impressive, but it was a massive device to have to carry just to improve your smartphone photography. With the Osmo Mobile 3, …
Read More »Anti-Satellite Weapon
US, UK Accuse Russia of Testing Space-Based Both the US and the UK claim to have evidence that Russia has tested an anti-satellite weapon on July 15. The weapon test has been classified as “non-destructive,” meaning it didn’t target any other satellites. That doesn’t mean it can’t, just that the …
Read More »Structured Data Testing Tool
Why SEOs are going to miss the Structured Data Testing Tool Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our …
Read More »Audicus vs. Nuheara
Field Testing New Hearing Assistance Products The combination of loosened medical regulations for hearing aids and growing demand from an aging population has generated a boom in hearing and audio innovation. Although slowed down a bit by the COVID-19 pandemic, many of the major players in the market have finally …
Read More »Google Ads Testing
How to set up a simple Google Ads testing framework for continual campaign optimization Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of …
Read More »Is Google testing its own jobs search engine?
Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you …
Read More »Google Update testing ‘tags’ label in search results snippets
Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality. …
Read More »10 AdWords ad copy testing ideas you can use right now
One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old. At …
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