Tag Archives: strategy

The Federal Trade Commission has filed suit against Qualcomm, alleging that the company exploited its position as the dominant provider of baseband radios for LTE devices. In its brief, the FTC argues that Qualcomm used its position to extort higher royalties from smartphone manufacturers. The FTC asserts that Qualcomm enforces …

When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products, vendor relationships, distribution channels, or even start up capital. But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle. In this …

Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative …