Good companies get bought not sold. This saying has been passed down as conventional wisdom through generations of entrepreneurs, but it doesn’t tell the entire story. While the IPO is characterized as the pinnacle for venture-backed startups, far more companies see successful exits via an M&A process than by going …
Read More »Saber Toothed Tigers
Paleontologists from the Royal Ontario Museum and the University of Toronto have found and examined the fossilized remains of two subadult and one adult saber-toothed tigers (Smilodon fatalis) — likely a mother and two adolescents — in the Pleistocene coastal deposits in Ecuador. Their results show that saber-toothed tigers had …
Read More »Beyond The Relaunch
In the early days of the pandemic, the University of Southern California, like many other educational institutions, had to do a swift pivot when it came to one of its most consequential activities of the year: commencement. Over the course of 3 weeks, the university designed and set up …
Read More »SEO Content Strategy
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00 pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase …
Read More »The Ulysses Strategy
The Ulysses Strategy (Ulysses is the Latin name for Odysseus) is a method financial planners developed to keep savers and investors from listening to the sirens’ call that could wreck their financial ship. The Story of Ulysses and the Sirens In “The Odyssey,” the great adventurer Odysseus spends ten years …
Read More »5 Holiday Ad Strategies
There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that …
Read More »E-commerce Ad Strategy
This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also …
Read More »Your Guide to Developing a Retirement Withdrawals Strategy
You’ve spent your entire working career saving and investing for retirement. Now it’s time to develop a retirement withdrawals strategy.Retirement withdrawals: break into the bank, but manage spending so your money lasts as long as you do… So, what’s the best way to go about withdrawing money from your retirement …
Read More »5 ways your merchandising strategy is affecting SEO performance
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy …
Read More »Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO strategy established to be your road map for …
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