Tag Archives: strategy

Saber Toothed Tigers

Paleontologists from the Royal Ontario Museum and the University of Toronto have found and examined the fossilized remains of two subadult and one adult saber-toothed tigers (Smilodon fatalis) — likely a mother and two adolescents — in the Pleistocene coastal deposits in Ecuador. Their results show that saber-toothed tigers had …

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Beyond The Relaunch

  In the early days of the pandemic, the University of Southern California, like many other educational institutions, had to do a swift pivot when it came to one of its most consequential activities of the year: commencement. Over the course of 3 weeks, the university designed and set up …

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SEO Content Strategy

  The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00 pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase …

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The Ulysses Strategy

The Ulysses Strategy (Ulysses is the Latin name for Odysseus) is a method financial planners developed to keep savers and investors from listening to the sirens’ call that could wreck their financial ship. The Story of Ulysses and the Sirens In “The Odyssey,” the great adventurer Odysseus spends ten years …

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5 Holiday Ad Strategies

  There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that …

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E-commerce Ad Strategy

  This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also …

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5 ways your merchandising strategy is affecting SEO performance

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy …

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