Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …
Read More »Homeopathic solutions now have to be labeled to disclose that there’s no science behind them
The FTC is playing whack-a-mole with pseudoscience again, and this time it’s targeting homeopathy. Their latest comments contend (PDF) that the standard disclaimer isn’t enough to dissuade consumers from buying this crap, so now not only do homeopathic products have to carry the standard disclaimer, they also have to say …
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