Tag Archives: sneaky

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to achieve them. As competition mounts, an account manager …

It’s 3 p.m. on a Tuesday and you’d do anything for a donut… with chocolate filling… and those rainbow sprinkles on top. Are you hungry? Bored? You may just have a case of the “sleep munchies.” According to a recent study published in the journal SLEEP, a lack of zzz’s …