Tag Archives: shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you …

AmsStudio / Shutterstock.com Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from past site visitors — remarketing lists for search ads (RLSA). The company also officially announced the global availability of Customer Match targeting for Shopping campaigns. Google first teased the expansion …

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads. When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration …

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise …

Shopkick, a shopping rewards app that’s currently ranked only #1233 on the App Store, is expanding its focus. The company today is launching a new feature called Shopkick Grocery, to move its business into the area of grocery awards. The app will dole out gift cards to consumers who engage with brands’ content, including …

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search …

Let’s face it: We all get a little sick of slurping big glasses of H2O every day. Thankfully, there are several other drinks on the market that provide the hydration you need, plus a few other health-boosting benefits. Better yet, with an array of tasty flavors and a mix of hot …

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After rare Google confirmation of on-site penalty, Natural News is back in Google’s indexFeb 28, 2017 by Barry Schwartz HealthNews.com confirms being reincluded in the Google …