Tag Archives: reach

Search Engine Land » PPC » How to reach new audiences with multi-platform search advertising Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land …

Search Engine Land » SEO » LinkedIn to give Collaborative Articles more reach in search LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search …

The Amazon app is getting a makeover. You may have already spotted the refreshed version of the Amazon shopping app with its new color scheme and revamped navigation if you’re an iPhone user. The changes began rolling out earlier this summer to iOS users in the U.S. and are on …

Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and behavior, targeting, SEO, modern-day campaigns have tried it all in an effort to be seen and heard by their ideal consumer. For success in today’s digital …

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). …

Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to …

Kirby Runyon, a PhD candidate in planetary geology at the Johns Hopkins University, and co-authors are proposing to rewrite the textbooks to say that the Solar System has 110 planets. Every discovered planet in the Solar System under 10,000 km in diameter, to scale. The geophysical definition of planet includes …

Excited to get Google Assistant on your Android phone? You might have to hang in there. While Google Assistant officially rolled out this week to phones beyond Google’s own Pixel, the company says it might take a few weeks to reach your device. Google Assistant is Google’s new digital assistant to take …

Alibaba affiliate Ant Financial has again extended its global reach after it completed its maiden investment in the Philippines. The company, which manages payment service Alipay and Alibaba’s digital banking services and is valued at $60 million, said it made an undisclosed investment in Mynt, a financial venture from Globe Telecom. Mynt’s …

It’s the richest contract ever for a closer, topping Jonathan Papelbon’s $50 million, four-year deal with the Phillies from 2012-15 and Mariano Rivera’s $15 million annual value total in 2011-12 by the Yankees. Pending a physical, the pitcher receives a $20 million signing bonus, $8 million of which is deferred, …