Tag Archives: place

Brand With A Positioning Statement

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning, and it’s the …

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How Do You Know When a Place is Safe?

Let’s talk about safety and travel. A lot of people have opinions on where is and isn’t safe to visit. When I decided to visit Colombia back in October I was treated to everything from wide eyed states to earnest warnings about kidnapping and drugs. I was confident in my …

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In 2011, PC Gamers Will Regain Their Place In The Sun

Let it be known that 2011 will be the year that console gamers will be jealous of their PC gaming brethren. (As if that matters, but whatever.) Red Orchestra 2, Crysis 2, and the mighty Battlefield 3 will be best experienced on the PC, and if you’re sitting there on …

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