Tag Archives: marketing

Inbound Marketing?

  The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video. Plenty of factors …

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Crowd Marketing

  I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that time, I’ve seen plenty of praise for and prejudice against crowd marketing.  So I decided to gather all my practical experience and use cases and …

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Autodesk Performance Management

  Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing …

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Leverage Public Data

Recently I’ve seen people mention the difficulty of generating content that can garner massive attention and links. They suggest that maybe it’s better to focus on content without such potential that can earn just a few links but do it more consistently and at higher volumes. In some cases, this …

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Performance Potential

How connected TV measurement proves its A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the …

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Your Marketing Budget

How and where to fight for your marketing budget Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty …

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COVID-19 Marketing & SEO

The impact of COVID-19 on marketing and SEO CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing survey of hundreds …

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Predictive Marketing Era

  Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to …

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Your Marketing Organization

Actionable ways to drive diversity, equity and inclusion The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We …

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Text Messaging Marketing

Text messaging is the most effective marketing channel most retail brands aren’t using Average e-mail open prices for retail marketing experts are simply over 18%, however greater than 90%of sms message are opened up by receivers– generally within mins. Also as messaging is acquiring in appeal as an advertising and …

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