Tag Archives: marketing

Email Marketing Innovation

Email marketing innovation When it comes to marketing tools emails tend to stand out. While other tools come and go, emails are a part of marketing for over 40 years now. And during that time, they’ve consistently evolved to follow technological developments and marketing trends. Even after social media, emails …

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Struggle With Marketing Reporting

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Why your clients struggle with marketing reporting Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. 28% of small business owners have no visibility …

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5 Mistakes Startups Make

Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. I say I’m lucky because the issues I’ve seen have taught me an immense amount about what makes a well-oiled, polished growth marketing engine fire on all cylinders. …

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$9M For Trust

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90. The Los Angeles-based company was started in 2019 …

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BrightEdge Raises $42.8M

  BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D. The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company …

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LinkedIn Marketing Labs

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success …

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Inbound Marketing?

  The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video. Plenty of factors …

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Crowd Marketing

  I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that time, I’ve seen plenty of praise for and prejudice against crowd marketing.  So I decided to gather all my practical experience and use cases and …

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Autodesk Performance Management

  Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing …

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Leverage Public Data

Recently I’ve seen people mention the difficulty of generating content that can garner massive attention and links. They suggest that maybe it’s better to focus on content without such potential that can earn just a few links but do it more consistently and at higher volumes. In some cases, this …

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