Tag Archives: marketing

AI-Powered Content Marketing

Search Engine Land » SEO » AI-powered content marketing: A startup’s guide to success AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, …

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Personas In Content Marketing?

Search Engine Land » SEO » Do personas REALLY matter in content marketing? Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if …

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How To Scale Your Content Marketing

Search Engine Land » SEO » How to successfully scale your content marketing and grow traffic You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best …

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Maximize Your Search Marketing

Search Engine Land » Analytics & conversion » Maximize your search marketing budget with first-party conversation data Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Although we are all somewhat uncertain about the economy, marketers …

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Email Marketing Innovation

Email marketing innovation When it comes to marketing tools emails tend to stand out. While other tools come and go, emails are a part of marketing for over 40 years now. And during that time, they’ve consistently evolved to follow technological developments and marketing trends. Even after social media, emails …

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Struggle With Marketing Reporting

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Why your clients struggle with marketing reporting Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. 28% of small business owners have no visibility …

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5 Mistakes Startups Make

Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. I say I’m lucky because the issues I’ve seen have taught me an immense amount about what makes a well-oiled, polished growth marketing engine fire on all cylinders. …

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$9M For Trust

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90. The Los Angeles-based company was started in 2019 …

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BrightEdge Raises $42.8M

  BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D. The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company …

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LinkedIn Marketing Labs

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success …

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