Tag Archives: marketer

How technology is changing what it means to be an effective (search) marketer The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital growth marketing at 1-800 Flowers, Inc. He discussed how …

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for …

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you …

In the age of digital marketing, terms like attribution, mobile marketing and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. There’s a lot to learn when …

SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep reading for workshop previews! Each …