Tag Archives: local

Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more Google announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways changing consumer behavior during the coronavirus pandemic has impacted local businesses, …

Yelp offers upgraded COVID reopening tools for local businesses, restaurants Yelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of new features specifically for businesses and restaurants reopening now. COVID update replaces the banner. Described …

How to Create a Local In the five years since Microsoft released Windows 10, it’s made a number of positive changes to the operating system — and demonstrated a distinct willingness to use dark patterns to push users towards using online Windows 10 accounts. There are certain benefits to using …

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As Bob Dylan so aptly pointed out, “The times they are a-changin’.” As such, local marketers and advertisers need to start thinking about how they’re going …

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio). Note below on …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content …

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise …

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). …

So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest …