Yesterday, we brought you the sad tale of Juicero, a cutting-edge company poised to create synergy by leveraging the intersection between people who can afford to buy ridiculously overpriced bags of soupy fruit bits and people who thought “It’s like Keurig, but, you know, for juice” constituted a business model. …
Read More »Investors backing Juicero and its $400, DRM-laden juicer surprised to discover they were fleeced
Last year, a startup named Juicero came to market with an amazing idea. Americans already like juice — so why not sell them a $400, Internet-connected, DRMed juicer that only accepted ridiculously overpriced “juice packs?” Surely there’s no way a product like that could turn out to be a scam, …
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