Processing…Please wait. Search Engine Land » Channel » SEO » 3 ways the customer journey can guide SEO Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s …
Read More »An answer box experiment (my journey into known and unknown factors)
Disclaimer: I’m sharing my experience below without making any claims. I’m simply sharing my observations in hopes the SEO industry might be able to further test with me. Remember, correlation does not imply causation. I’m fascinated by Answer Boxes. You know, these things: While Answer Boxes go back several years, they …
Read More »Mapping keywords to the buyer journey in SEO
I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties …
Read More »HANDS ON: It’s all about co-operation in ‘The Incredible Journey of You and I’
At PAX Australia, when we go and play demos of the games on the show floor, they usually require one person. The Incredible Journey of You and I, however, required you to have two people to play the demo. And because no one from TechGeek was around at the time, I …
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