Tag Archives: generation

What is demand generation marketing?

  The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role …

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Lindsay Jennerich inspiring next generation of Canadian rowers

Four months after her silver medal in Rio, Lindsay Jennerich is back on the water. But not with her doubles partner. “I’m having [Patricia] Obee withdrawal pains,” she said about her Olympic teammate. Jennerich has secured a role as an assistant coach of the University of Victoria Vikes women’s rowing team. …

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HANDS ON: FAST Racing NEO – The current generation version of F-Zero

At PAX Australia, Nintendo was showcasing FAST Racing NEO, an upcoming racing game by Shin’en. The game is heavily inspired by one of Nintendo’s well-known franchises – F-Zero, featuring similar setting and overtones. Set in the far future, racing has evolved into something completely different, from cars on a track to high-speed anti-gravity ships, …

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