Tag Archives: foursquare

Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says …

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious …

Google Maps is preparing to roll out a list-making feature that lets you star places, favorite places, and make bucket lists. That has led Foursquare to now respond by making its own lists feature more useful. The company announced this morning it’s introducing a new way to seek out lists on …