Tag Archives: extensions

Search Engine Land » PPC » Microsoft Ads introduces PLA Extensions PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it …

  A new startup called Insight is bringing web browser extensions to the iPhone, with the goal of delivering a better web browsing experience by blocking ads and trackers, flagging fake reviews on Amazon, offering SEO-free search experiences or even calling out media bias and misinformation, among other things. These …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of …

Kashin / Shutterstock.com Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an …

Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to …

AmsStudio / Shutterstock.com January 10, 5:35pm ET: This article has been update with more information about automatic call extensions. In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keep your customers from cheating on youJan 10, 2017 by Digital Marketing Depot The more you know about your customers, the less chance they’ll go to …

AmsStudio / Shutterstock.com In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going …