Tag Archives: driving

If you have a car and a matching auto insurance policy, you’ve probably been offered the opportunity to lower your rate using telematics. Using a smartphone app or a separate device that plugs into your vehicle’s ODB-II port, these programs monitor your driving habits for several weeks at a time. …

Are brand crashers driving up your paid search CPCs? In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand terms, experience, …

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from …

Quality cameras, as we’ve written before, are essential to any self-driving car. There are certain crucial tasks, including lane line detection, reading street signs, and accurately interpreting street lights, that only a camera can make possible. Until now, companies working on autonomous vehicles have mostly been limited to using either small …

Nvidia’s already going deeper down the self-driving vehicle rabbit hole in partnership with Bosch, but it’s also moving further into autonomous trucking with a new partnership with PACCAR, one of the world’s largest makers of transport trucks. The PACCAR arrangement has already resulted in the production of one proof-of-concept vehicle, …

Once best known for an innovative dashcam solution that could be added to any car and helped alert drivers to various dangers, Israeli vision tech powerhouse Mobileye evolved its strategy to focus entirely on OEM products and technology with automakers over the last few years. Mobileye has grown to dominate that market, landing partnerships …

Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing …

Uber pinned hopes on running its self-driving fleet in San Francisco but motored off to Arizona two months ago when that plan ran up against some local red tape. Now, just as Uber is dealing with an explosive report of sexual harassment within its engineering team, the company has officially rolled out its …

Feel like you’re spending more time at the gas station these past months? It’s not your imagination! Along with the dip in winter temperatures, the fuel efficiency of our cars drops during colder months. Tests show that when temps fall from about 77°F to 20°F, a car’s gas mileage drops …

Daimler and Uber have announced a partnership that will see the automaker introduce its own self-driving cars for use on Uber’s ride sharing service. The team-up is the second alliance Uber has struck with a car maker in pursuit of its goal of delivering self-driving service to users, the first …