Tag Archives: discovery

  There is no longer any doubt that the universe is teeming with planets — NASA recently announced that the total number of known exoplanets has crossed 5,000, and we’ve only just begun our search of the heavens. Upcoming projects leveraging the shiny new James Webb Space Telescope will certainly …

  The 20th century was notable for numerous reasons, not least of which that humanity split the atom. In the remnants of atomic explosions, scientists found never-before-seen elements like einsteinium. Now, almost 70 years after its discovery, scientists have collected enough einsteinium to conduct some basic analysis. Scientists understood that …

Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If …

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name …

Google extends lead forms to YouTube, Discovery campaigns Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google …

A new personalized search-discovery-social mashup   To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need …

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As Bob Dylan so aptly pointed out, “The times they are a-changin’.” As such, local marketers and advertisers need to start thinking about how they’re going …

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and accessibility; hyperlocal has become a paramount focus of strategy; and intelligent content marketing is now critical to …

Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch learned and Facebook confirmed. Facebook users are now able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example  – by entering …

Astronomers have identified more than 4,700 potential exoplanets in the last few decades, and you can add seven more to the list today. NASA has announced the discovery of an amazing planetary system in orbit of a nearby star consisting of seven Earth-like planets in the habitable zone. The star …