If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count. Valerio Celetti noticed the option to add a second description line to expanded text ads in …
Read More »How Title & Meta Description Update Will Affect Your Rankings
Here you can see how the last line of meta description changes as per the query in case 2, when pdf word included in query Google displayed a new line from the content in meta description with pdf word in it. The criteria used by Google to come up with …
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