Tag Archives: customer

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in …

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert …

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. …

A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use …

Microsoft won a narrow victory in the Second Circuit Court of Appeals today, as the court split 4-4 on whether to rehear arguments from the Department of Justice about why it wants to access Microsoft customer data stored on servers in Ireland. The Justice Department and Microsoft have grappled over …

It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how …

Update:  Evernote has reversed course on its previous plan to make machine-learning an opt-out system. Instead, they company will allow customers to opt-in to allowing their notes to be used for machine learning. “[W]e will make machine learning technologies available to our users, but no employees will be reading note …

A telecommunications giant is creating 500 new customer service jobs across England and Wales. BT said the new roles would be based at its contact centres in Swansea, Warrington, Doncaster and Accrington. In January the conglomerate announced 1,000 new posts promising more of its consumer customer calls to be dealt …

Segment helps businesses manage all their data from services like Google Analytics, Mixpanel and Salesforce — and send that data to a variety of destinations, whether it’s an attribution product or a data warehouse. The company announced yesterday that it’s expanding its offerings by integrating with BigQuery, Google’s data warehousing service. …