Tag Archives: customer

  Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do. “We weren’t really getting to …

  Premom, one of the top pregnancy apps on both Android and Google Play, bills itself as a method of helping you “get pregnant quickly and naturally.” It offers fertility and ovulation tracking and asks individuals to upload detailed information about their sexual health in order to provide advice on …

Amazon has said the number of demands for user data made by U.S. federal and local law enforcement have increased more during the first half of 2020 than during the same period a year earlier. The disclosure came in the company’s latest transparency report, published Thursday. The figures show that …

Amazon Sells Customer 16TB External HDD With an 8TB Drive Installed When you purchase a pre-owned or refurbished item from a company, you’re essentially trading on trust. Because these products often have short warranty periods (or no warranty periods) and similarly limited support options, customers are often wary of being …

Get shipping annotations, ‘new customer’ bidding control Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include …

The essential function of a door is to be closed when you want it closed and open when you want it open. Things can get complicated when you start adding internet connectivity to these most basic of objects. Case in point, one man who owns a Garadget smart garage door …

Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – …

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in …

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert …

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. …