In the last decade, advancements in technology have reshaped how retail companies do business. Following COVID-19, new and immersive technologies like virtual reality (VR), extended reality (XR) and mixed reality (MR) are changing consumer behavior, employee expectations and the shopping experience. Retail is migrating to the metaverse. Years ago, these …
Read More »The Customer Journey Can Guide SEO
Processing…Please wait. Search Engine Land » Channel » SEO » 3 ways the customer journey can guide SEO Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s …
Read More »Ocurate Raises $3.5M
Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit Capital, DCF Capital, Data Community Fund, AIX Ventures, Italmobiliare, Streamlined Ventures and some individual strategic angel investors like Adam Metzger and …
Read More »CarParts.com Leverages Tech
Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do. “We weren’t really getting to …
Read More »Popular Fertility App?
Premom, one of the top pregnancy apps on both Android and Google Play, bills itself as a method of helping you “get pregnant quickly and naturally.” It offers fertility and ovulation tracking and asks individuals to upload detailed information about their sexual health in order to provide advice on …
Read More »Amazon Customer Data
Amazon has said the number of demands for user data made by U.S. federal and local law enforcement have increased more during the first half of 2020 than during the same period a year earlier. The disclosure came in the company’s latest transparency report, published Thursday. The figures show that …
Read More »Amazon 16TB External
Amazon Sells Customer 16TB External HDD With an 8TB Drive Installed When you purchase a pre-owned or refurbished item from a company, you’re essentially trading on trust. Because these products often have short warranty periods (or no warranty periods) and similarly limited support options, customers are often wary of being …
Read More »Smart Shopping Campaigns
Get shipping annotations, ‘new customer’ bidding control Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include …
Read More »Maker of smart garage door opener bricks customer’s device in retaliation for negative review
The essential function of a door is to be closed when you want it closed and open when you want it open. Things can get complicated when you start adding internet connectivity to these most basic of objects. Case in point, one man who owns a Garadget smart garage door …
Read More »[Live Webinar] Customer data: new strategies to keep it fresh and accurate
Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – …
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