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Tag Archives: customer Leverages Tech


  Before adopting a Customer Data Platform (CDP), had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do. “We weren’t really getting to …

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Popular Fertility App?


  Premom, one of the top pregnancy apps on both Android and Google Play, bills itself as a method of helping you “get pregnant quickly and naturally.” It offers fertility and ovulation tracking and asks individuals to upload detailed information about their sexual health in order to provide advice on …

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Amazon Customer Data


Amazon has said the number of demands for user data made by U.S. federal and local law enforcement have increased more during the first half of 2020 than during the same period a year earlier. The disclosure came in the company’s latest transparency report, published Thursday. The figures show that …

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Amazon 16TB External


Amazon Sells Customer 16TB External HDD With an 8TB Drive Installed When you purchase a pre-owned or refurbished item from a company, you’re essentially trading on trust. Because these products often have short warranty periods (or no warranty periods) and similarly limited support options, customers are often wary of being …

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Smart Shopping Campaigns


Get shipping annotations, ‘new customer’ bidding control Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include …

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How much is a happy customer worth?


In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert …

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What is customer marketing?


B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. …

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