Tag Archives: connected

If you have a car and a matching auto insurance policy, you’ve probably been offered the opportunity to lower your rate using telematics. Using a smartphone app or a separate device that plugs into your vehicle’s ODB-II port, these programs monitor your driving habits for several weeks at a time. …

It has been more than a decade since Microsoft unveiled the Kinect, a motion-sensing gaming peripheral for the Xbox 360 and Xbox One. Microsoft tried and tried to make Kinect happen, even going so far as to bundle it with the Xbox One, but it ultimately failed to capture gamers’ …

  If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Email campaign (complete with drip) Search ads Newsletters Events and tradeshows A white paper here and there ABM for high-value prospects Not a bad approach, but unfortunately it’s the same exact strategy every …

  There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that …

How connected TV measurement proves its A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the …

Car components giant Delphi Automotive this week announced alliances with three smaller Israeli and German companies to further advance the connected car. However, Delphi also wants to turn a buck on the data generated by the cars and their occupants. Delphi’s chief technology officer, Glen DeVos, said data flowing from …

Toyota and NTT, one of Japan’s largest carriers, are teaming up to work on connected vehicle technology, with an agreement to work together on research and development in this emerging area. The team-up makes a lot of sense, since both carriers and automakers are looking to maximize the amount of …

Das Keyboard is one of the names that made mechanical keyboards mainstream in recent years. The company (a Metadot brand) has been selling various boards with Cherry and Cherry clone switches for years, but earlier in 2016 it launched a Kickstarter campaign for the first “cloud-connected” mechanical keyboard. The Das Keyboard …

Microsoft’s virtual assistant might soon appear in a whole lot more places — wherever there’s a screen and the ability to run Windows 10 IoT Core, the lightweight version of Windows 10 that’s designed for things like refrigerators and connected thermostats. At a recent event as detailed by MSPoweruser, Microsoft …

Vancouver, Canada-based Mojio started out as a connected car gadget and platform that wasn’t unlike Automatic and similar services. That approach didn’t really work out for the company, though, and in late 2015 Mojio pivoted from targeting consumers to going after the B2B2C market with a focus on its platform play. In …