Tag Archives: common

Leaders often cite creativity and innovation as critical components of business success. But many businesses fail to create and encourage environments where creativity can flourish. Managers make three common mistakes that prohibit new ideas and suppress suggestions that don’t align with their own. A 2017 PwC survey of 1,379 CEOs …

Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. I say I’m lucky because the issues I’ve seen have taught me an immense amount about what makes a well-oiled, polished growth marketing engine fire on all cylinders. …

In a study published in the journal Science Advances, a team of European astronomers shows that water can be delivered to a terrestrial planet in the form of ‘pebble snow’ in the early phases of the planet’s growth. An artist’s impression of a water-world exoplanet. Image credit: Sci-News.com. “All our …

Common Shopify SEO pitfalls and how to avoid them Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help …

We hear a lot of horror stories these days about people saving too little, but the fact is that some people are actually saving too much for retirement. It is possible to have too much of a good thing… It’s safe to say that my grandfather is one who saved …

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative. Around and around we go. When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword …

A phenolic-rich extract from maple syrup can make disease-causing bacteria more susceptible to common antibiotics, according to new research from McGill University. A maple syrup extract increases the potency of common antibiotics. Image credit: Three-Shots. “Native populations in Canada have long used maple syrup to fight infections. I’ve always been …

Photo: Twenty20 These days, there’s no shortage of new health food products claiming to improve your lifestyle in more ways than one. From everyday staples like eggs and milk that have been fortified with omega-3 fatty acids, to protein and adaptogen powders that promise non-GMOs, these labels are usually large, …

A new study published in the journal Nature Astronomy is the first to look at meteorites from before giant space collision 466 million years ago. This is an artist’s rendering of the space collision 466 million years ago that gave rise to many of the meteorites falling today. Image credit: …

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …