Like any other mainstream GPS app, Apple Maps does more than help you get from point A to point B. It also surfaces what’s around you, whether you’re on vacation, passing through an unfamiliar part of town, or settling into a new city. This facet of Apple Maps is vital …
Read More »3 Reasons Businesses Thankful For SEO
Search Engine Land » SEO » 3 big reasons businesses can be thankful for SEO SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. …
Read More »Automating Content Creation
Search Engine Land » SEO » Content » 3 simple steps to automating content creation for businesses Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. All parties involved in the content creation process know just …
Read More »Twitter for Professionals
Twitter really can’t go a day without releasing new products. But if you’re running an account for a business or a public figure, its latest addition might capture your interest. Soon, businesses and creators will be able to opt into “professional accounts,” giving them additional tools to distinguish their profile, …
Read More »Yelp COVID Policies To Vaccines
As more businesses around the U.S. are choosing to implement vaccine requirements for patrons or staff, business discovery and review site Yelp is introducing new tools that allow businesses to communicate those changes to their customers. On Thursday, Yelp will begin rolling out two profile attributes, “Proof of vaccination required” …
Read More »Local Businesses COVID-19
Google has introduced a new set of “health safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but …
Read More »Instagram Shopping
Instagram expands Shopping to more businesses, including creators selling their merch Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that …
Read More »Yelp For Local Businesses
Yelp offers upgraded COVID reopening tools for local businesses, restaurants Yelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of new features specifically for businesses and restaurants reopening now. COVID update replaces the banner. Described …
Read More »Businesses on Facebook
can now respond to customers in Messenger Facebook is launching a new inbox on Messenger today to make it easier for business owners to respond to incoming customer messages from the same app they use to message friends and family. The update will allow businesses to manage all their communications from a …
Read More »Twitter debuts custom profiles for businesses’ agents, so people don’t think they’re talking to bots
Twitter this morning is launching a new customer service feature for businesses using its service, which will allow agents to respond to direct messages using custom profiles. That is, their names and profile pictures will display when they are engaged in conversations with customers, instead of the company’s Twitter photo and …
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