Tag Archives: brand

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships …

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand …

Photo courtesy of Priority Bicycles Sometimes the best wellness ideas come from everyday people’s struggles with diet and exercise. (It’s a journey of trial and error, after all.) From making healthy snacks to tracking hydration, these seven wellness brand founders decided to launch their products, based on their own very real get-fit …

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better …

For fashionistas who are also avid readers, the upcoming season offers ample opportunity to disappear into the pages of an intriguing new read. With dropping temperatures, it’s tempting to curl up by the fireplace with a warm drink and a book which can offer you sartorial inspiration all season long. …

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …

Photo: express on Instagram  With her statuesque physique and flowing blonde hair, it’s no surprise that gorgeous Karlie Kloss steals the show on the runways. The 23-year-old American model has now officially been titled the new brand ambassador of Express. The American fashion retailer announced in a press release yesterday that …

Last week in Sonoma, AMD unveiled new details on its upcoming CPU architecture, codenamed Zen. For the past 16 years, AMD has relied on a combination of Greek (Athlon, Phenom) and Latin-derived (Duron, Opteron). More recently, it’s used the old “FX” moniker from its high-end Athlon 64 consumer hardware to …

Image copyright AP Image caption Samsung has a battle on its hands to restore its reputation A company disaster on the scale of the Samsung Galaxy Note 7 crisis is like rolling thunder – it doesn’t just end with a plummeting share price, a quarterly profits warning, and a product …

Add Volkswagen to the major automakers who are creating a mobility services company. VW’s service is called Moia; it will be headquartered in Berlin, and it will kick off a year from now in Berlin and Hamburg, Germany. The service will eventually provide cars using the Moia brand. Before that, …