Tag Archives: brand

Mercedes Exclusive Mythos Brand

PRESS PLAY TO HEAR THIS ARTICLE  New SL-based speedster will be first from collector-focused Mythos brand Stuttgart to cull entry-level models and introduce more high-end specials in push for higher margins Mercedes-Benz has launched a dedicated brand for “highly exclusive collectible cars”, Mythos, as part of its push to boost top-end vehicle …

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How to Manage Business Risks

Building a high-end company requires the ability to mitigate many variables. At the same time, risk–management skills provide potential funding partners a real insight into you as a business leader. From product risks, to market risks, and from financial risks to execution risks, articulating different variables have a massive impact on your credibility …

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Bring Your Brand Persona To Life

It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it steady, dependable and trustworthy? Like people, every brand shows up in the world in …

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Brand With A Positioning Statement

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning, and it’s the …

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Brand Reputation Impact

This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. …

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Huawei Sells Honor Brand

    (Credit: Kevin Frayer/Getty Images)Huawei has been battered by US trade restrictions in the last few years, and it’s taking a toll on the company’s long-term stability. Experts don’t expect a radical change when the new US administration comes to power next year, so Huawei is beginning to take …

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Brand Back to Basics

How to manage your brand through a crisis Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business …

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Your Paid Search CPCs?

Are brand crashers driving up your paid search CPCs? In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand terms, experience, …

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Your Brand Your Purpose

  Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for today’s B2C brands. Join Lino Reveles Trujillo from Headspace and Sai Koppala, the CMO from SheerID as they discuss how to …

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2017 SEM growth hacks: Monster growth from brand protection

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, …

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