Tag Archives: attention

Herring Gulls New Study

According to new research published in the journal Animal Behaviour, European herring gulls (Larus argentatus) — a large species of seabird in the family Laridae — notice where approaching humans are looking and flee sooner when they’re being watched. Herring gulls. Image credit: Georg Wietschorke. With an increasing human population …

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Attention search marketers: ALL keywords are branded keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) …

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