Tag Archives: analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop …

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because …

Google has posted a note that the Search Analytics report within the Google Search Console might be missing some image search data. This does not mean that you lost any traffic, but rather, the report might show a drop in traffic because of a data bug. Google said this impacts …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s …

Google Search Console has a new bug. Today, it is missing a whole day of data in the Search Analytics report. But you don’t have to worry, it is not anything you’ve done wrong. Google is aware of the issue and is working on fixing it. The day that is …

If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking …

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated …

Square is acquiring the team behind Framed Data, a predictive analytics service, and will be deploying the team of data scientists to its Square Capital team. Square tracks merchants’ transaction history through its services in order to better determine their eligibility for loans through Square Capital. There are certainly a lot …