With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies answer the call: they provide expertise, guidance and the marketing management necessary …
Read More »Should PPC agencies be scared of automation?
I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly …
Read More »The flexibility requirement for SEO agencies
Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you …
Read More »Yahoo says report on email scanning for intel agencies is “misleading”
Yahoo issued a statement this morning on Tuesday’s report that the company built a custom software tool to allow U.S. intelligence agencies to scan incoming email for all Yahoo users for certain selectors, calling the report “misleading” but not outright false. “The article is misleading. We narrowly interpret every government …
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