#Bizwhiznetwork.com Innovation ΛＩ |Technology News
Search Engine Land » SEO »
Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback.
Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the senior vice president at Google who oversees Search.
This followed a companywide email from CEO Sundar Pichai, who asked employees to spend two to four hours of their time helping improve Bard.
Teaching Bard. Among the dos, Google employees were told to:
As for don’ts:
Clearly, Google is thinking about YMYL issues in that last point. We’ve already seen what happens when AI generates a poorly written AI article on a health topic and it gets published by a brand.
Why we care. As we’ve seen in the early days “BingGPT,” there have been many positives and negatives. Google is trying to recover from its introduction of Bard, which has been generally perceived as botched. The generative AI aspects of search continue to be a huge area of interest for search marketers as we wait to learn the impact on websites, how it changes search results, and whether this will alter user behavior.
Read the CNBC story. Google asks employees to rewrite Bard’s bad responses, says the A.I. ‘learns best by example’ by Jennifer Elias.
Dig deeper:
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Online March 1-2, 2023: SMX Master Classes
March 15-16, 2023: SMX Munich
Online June 13-14, 2023: SMX Advanced
Online November 14-15, 2023: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
Your Ultimate Paid Search Evaluation Checklist
5 CX Trends That Will Shape 2023
Maximize Email Engagement and Personalization with Data & AI
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
Enterprise Digital Experience Platforms: A Marketer’s Guide
Enterprise Customer Data Platforms: A Marketer’s Guide
Q1 2023 Propel Media Barometer
Receive daily search news and analysis.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.
