SEO

Search Engine Land » PPC » Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up …

Search Engine Land » SEO » 3 big reasons businesses can be thankful for SEO SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. …

Search Engine Land » SEO » How to use RStudio to create traffic forecasting models There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. …

Search Engine Land » SEO » Link juice: Is it the new snake oil of Google SEO? Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about …

Search Engine Land » Platforms » Shopify » Shopify is testing a new universal search feature Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The …

Search Engine Land » PPC » Display » Google is testing new Rewarded Ad Gate beta program for publishers Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate …

Search Engine Land » SEO » 15 ways to secure your WordPress site As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will …

Search Engine Land » SEO » Google launches new search, shopping and maps features Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, …

Search Engine Land » PPC » Walmart’s ad revenue increased 30% in Q3 Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to …

Search Engine Land » PPC » Yelp introduces video and image Spotlight Ads on their homescreen Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which …