SEO

Today Google announced a number of updates and improvements to help make third party apps for Google Assistant more functional and easier for users to discover. It’s also adding new capabilities for developers. Developers can now build Assistant apps in Spanish, Portuguese and Indian English. For the UK, Google announced …

Google has quietly announced in its Google News forum that they have added a new URL referrer source that news publishers should begin tracking to get a “comprehensive view of traffic from Google News.” In addition to tracking referrals from news.google.com, publishers should also track referrals from news.url.google.com. The change seems to …

Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations, BrightLocal’s 2017 Local Consumer Review Survey found. It’s not a matter …

After releasing its job listing search feature in June of this year, Google has updated the function so that new details about open positions will show up in search results. According to the announcement on the Google Search Blog, salary information, location settings and application choices can now be added …

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where …

What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really …

For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation. When penalties are discussed, some questions seem to come up more often than others. In this QA, …

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews …

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly …