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Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle …

Search Engine Land » PPC » Twitter launches new ‘Unskippable’ video marketing series Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform …

Search Engine Land » SEO » Do personas REALLY matter in content marketing? Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if …

Search Engine Land » PPC » Why Facebook advertisers should test Performance Max Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some …

Search Engine Land » PPC » Meta rolls out paid verification Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue …

Search Engine Land » SEO » How to deploy advanced schema at scale Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to …

Search Engine Land » SEO » How to successfully scale your content marketing and grow traffic You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best …

Search Engine Land » SEO » How ChatGPT can help with local SEO ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: Local SEO is no different on all of these counts. ChatGPT isn’t designed to be a local SEO tool. Many …

Search Engine Land » PPC » Maximizing your website tracking with Google’s Tag coverage summary Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads …

Search Engine Land » SEO » ChatGPT and SEO content: Where do we go from here? With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are …