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Search Engine Land » PPC » Generative AI coming soon to Google Ads Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The company plans to use AI to generate unique ads using materials …

Search Engine Land » PPC » Microsoft wants to drive more traffic, revenue to publishers “The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President …

Search Engine Land » SEO » How to redesign your site without losing your Google rankings Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign …

Google released the first developer preview of Android 14 several months ago, and at the time, we advised most Android fans to wait until the beta to dive into the next version of Android. That time has come right on time—the first beta release of Android 14 is now available …

Search Engine Land » PPC » Microsoft Ads introduces PLA Extensions PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it …

Search Engine Land » SEO » 21 best ChatGPT alternatives I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations. While ChatGPT is remarkable, once you’ve used …

Search Engine Land » SEO » Google CEO: Search will evolve substantively in next 10 years The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google …

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. …

Search Engine Land » PPC » How paid placements will evolve alongside AI-powered search Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google …

Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week of missing data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API. The dates. The Bing Webmaster Tools API stopped showing data …