Webmaster

Google Maps has added a new list-making feature that lets users save locations to a specified list so that it can be accessed later — even offline — and shared with other users. To save a location in Google Maps, tap on its name and then the “Save” icon to …

If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see, Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just “things to do” — it’s …

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as …

Tuesday, February 7, 2017, there seems to have been a Google algorithm change that adjusted how many sites rank — both for good and bad. I’ve been tracking the update since Feb. 8, and over time, more and more webmasters and SEOs have been taking notice of the ranking changes …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over …

AdWords MCC account users can now create reports for multiple clients more easily in Google Data Studio. An updated AdWords connector in Data Studio lets MCC account managers to select individual or multiple sub-accounts as a data source, rather than having to select the entire MCC. The connector also enables …

Google is celebrating Valentine’s Day early on mobile this weekend, posting the first of its Valentine’s Day doodle series on its mobile homepage (but not desktop). The doodle is an animated image of a pangolin – the world’s only scaly mammal – holding a giant heart that launches a mobile …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for …

Under US law it’s well established that the First Amendment of the US Constitution gives search engines near-total discretion over the content on their pages and ranking algorithms. However, a court in Florida previously allowed a case against Google to survive a motion to dismiss (plaintiff’s links were removed as …

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, …