Webmaster

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If …

10 years of SMX Advanced For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you …

When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, …

Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult …

Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: …

Google announced that the Google Search app for iOS devices has added GBoard, trending widgets and new 3D Touch functionality. Gboard Gboard, the popular Google search keyboard, which Google enabled for iOS as an add-on keyboard back in May 2016, is now available directly within the Google app. Launch the …

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in …

  The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role …