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Taking the brand/agency partnership to the next level

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships …

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Please take Search Engine Land’s SEO Success Factors Survey

Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It’s that time again, and we’re inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine optimization that people should focus on. That means it’s not …

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SMX West: Solving SEO Issues in Google’s Post-Update World

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now …

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SearchCap: Google quality drop, Google search tags & a doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as …

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The SEO and social: 1 + 1 = 3

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to …

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Google Update testing ‘tags’ label in search results snippets

Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality. …

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HURRY HURRY Join us for SMX Advanced! Register now & save $500.

The most sophisticated search marketers in the world are registering for SMX Advanced June 12-14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics; Panel discussions and interactive QA sessions that solve the complex search marketing hurdles you’re facing and inspire you with …

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