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At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here. This script helps identify low-quality videos …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analyticsApr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to …

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. …

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based …

Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined the philosophies behind a sound link strategy. Today, I want to build on that post and show the execution …

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible …

Two patents were recently granted to Google that paint a very interesting picture of the future of search. These patents are: Detecting and correcting potential errors in user behavior Guided purchasing via smartphone Before we dive in, I feel it’s necessary to point out that having a patent granted does …

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in …

With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge. Predictive Search Bidding is a great way to control your costs while increasing your …