Webmaster

Website hosting and small business marketing firm GoDaddy has done an integration with Google that largely automates the process of setting up and verifying a Google My Business (GMB) profile. GMB registration and submission is integrated with the company’s GoCentral website builder. Business data from the website is uploaded to …

You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in the suburbs of …

Google is stepping up its hotel and flight search features on mobile, aiming to make it easier to plan travel no matter the size of the screen being used. Starting today, a number of new features will begin rolling out across Google’s mobile travel search experience. According to the announcement, …

Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an …

Google has updated its article schema document for AMP articles to require larger images in your markup. Previously, the minimum requirement for your image sizes was 696 pixels wide and 300,000 pixels in total, but now it is 1,200 pixels wide and 800,000 pixels in total. This is specific to …

After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications. Now, when a call received via a search ad ends, the advertiser will get a notification on …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Express launches notifications for calls from search adsFeb 7, 2018 by Susan Wenograd Advertisers can now rate calls and be notified of missed calls. Google …

In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers …

Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search “best practice,” …

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can …