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Rand Fishkin, the co-founder of Moz, announced his new company after officially leaving his day-to-day operations at Moz yesterday. He is starting a company named SparkToro, a technology platform in the influencer and audience intelligence marketing space. Fishkin started the well-known SEO platform over a decade ago with his mother, …

Google has been rolling out many new search features over the past few months related to images, featured snippets, and the knowledge graph. Today the search giant released another feature called “multifaceted featured snippets.” Multifaceted featured snippets will be surfaced for queries that are sufficiently broad enough to allow for …

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any reasonably large and successful business would have a good handle on their unit economics, …

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be …

Google says that there are “tens of thousands” of Right to Be Forgotten (RTBF) requests filed each month in Europe. In a new blog post, the company explains that it’s updating its “Transparency Report,” which details RTBF requests, to include new categories of information. In addition to reporting aggregate data …

A German court has ruled that Google is not required to pre-screen websites for defamation before displaying them in search results. This ruling comes from the German Federal Court of Justice, the country’s highest court. The plaintiffs in the case had sought to force Google to filter out websites that …

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query. That …

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, …