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A balanced approach to data-driven SEO

We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? …

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Google revamps its SEO Starter Guide

Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges the Webmaster Academy and …

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Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: …

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DNA Reveals that Silky Anteaters Are Seven Species

The silky anteater (Cyclopes didactylus) has previously been recognized to be a single species divided into several sub-species. But a new genetic analysis, published in the Zoological Journal of the Linnean Society, suggests that this enigmatic mammal is not one species, but seven separate ones. The silky anteater (Cyclopes didactylus). …

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Scientists May Have Discovered Major Cause of Dementia

The build-up of urea, also known as carbamide, in the brain to toxic levels can cause brain damage — and eventually dementia, according to new research. An old man diagnosed as suffering from senile dementia. Color lithograph, 1896, J. Williamson, Byrom Bramwell. Image credit: Wellcome Images / CC BY 4.0. …

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SearchCap: Google customer match, local SEO & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that …

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