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Makeup company Deck of Scarlet moves in at Urban Outfitters

The subscription makeup service Deck of Scarlet, a business unit of the subscription-based perfumerie ScentBird, is making the jump to the material retail world with a presence in Urban Outfitters. It’s the latest step in the company’s campaign to take the world of beauty and perfume by storm. The company, …

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Measure the impact of digital marketing on in-store sales

With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat …

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6 ways ad agencies can thrive in an AI-first world

Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such hot topics? It is, in part, because exponential advances have now brought technology to the point where it can legitimately compete with the performance and precision …

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Bring Joy Into Your Home With A Holiday Wreath

Photo: harvestmoonflowerfarm on Instagram  If you’re wondering how to inject holiday cheer and joy into your life, there’s nothing quite like a beautiful wreath to bring happiness to your space. Whether you’re hosting friends or simply celebrating the season, there’s nothing quite like gorgeous greenery to refresh your home. We’ve curated …

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