An international team of researchers from the United States, UK and Brazil has engineered an enzyme which can digest polyethylene terephthalate (PET), the primary material used in the manufacture of single-use plastic beverage bottles, in some clothing, and in carpets. Electron microscope image of enzyme degrading PET plastic. Image credit: …

Researchers have discovered 124 genes that play a major role in determining human hair color variation. The findings were published online this week in the journal Nature Genetics. Hysi et al identified 123 autosomal and one X-chromosome loci significantly associated with hair color. Image credit: Kristyna Matlachova. In order to …

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t require placement within a YouTube video. …

Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend incorporating into your checklists and …

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in …

Photo: cam_leary on Instagram  As a new season unfolds in the True North, a fresh line up of books fill the empty shelves. As the white snow and layers of frost turn into fresh greens and colourful blooms, Canadian authors are bringing readers a host of new stories centered on heart-pounding …

Everyone’s interested in creating new worlds in virtual reality, with tools like Amazon Sumerian, but the real world still has a place. Google wants to take you on a tour of some of the world’s most important historical sites, and you don’t even have to stand up. Just head to …

Since its inception, Microsoft has focused on Windows in attempt to cram it into every conceivable form factor. That’s worked pretty well for computers, but not so much for phones. Now, Microsoft is trying its hand at the “Internet of Things,” or IoT. However, it’s giving up on making small, …

Chances are you mostly need a translator app on your phone while you are traveling. But that’s also when you are most likely to not have any connectivity. While most translation apps still work when they are offline, they can’t use the sophisticated — and computationally intense — machine learning …