No one in the biz likes low-quality scores (QS) and click-through-rates (CTRs). But if you run a grant account, they’re even worse than usual. If you’re not familiar with how it works, Google Ad Grants are pretty cool. It gives nonprofit organizations free advertising grants of $329 per day. Eligibility, …

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred …

NASA’s OSIRIS-REx (Origins, Spectral Interpretation, Resource Identification, Security-Regolith Explorer) spacecraft has obtained new images of Bennu, a 1,614-foot (492 m) wide asteroid that orbits the Sun relatively close to the Earth. This image of asteroid Bennu was captured on January 17, 2019, from a distance of about one mile. Image …

A lunar rock sample collected by Apollo 14 astronauts in 1971 contains traces of minerals with a chemical composition common to Earth and very unusual for the Moon, according to research led by Dr. Jeremy Bellucci from the Swedish Museum of Natural History and Curtin University’s Professor Alexander Nemchin. The …

  The Curiosity rover has already made history after covering the most ground on another planet and helping scientists reconstruct the geological history of Mars. While it’s moved more than 12 miles (almost 20 kilometers), Curiosity has been hanging around the Vera Rubin Ridge for over a year. It’s getting …

  Almost all consumer drone aircraft rely on four or more vertical rotors for all their propulsion, but then there are a few fixed-wing drones that can get moving faster. The Krossblade SkyProwler aimed to offer the best of both worlds when it debuted with its vertical takeoff and landing …

  Apple took a big risk when it ditched fingerprint sensors with the iPhone X, but consumers seem to have adjusted to the new face-scanning reality. The fervor over face unlock has become so intense that Android device makers have been putting similar features front and center. The problem, however, …

From Google to Facebook and even Instagram and Bing, you are competing against other advertisers. This is normal and expected. What is usually not talked about is the competition that you face against yourself – namely brand fatigue. Brand fatigue happens when your advertising begins to degrade in performance because …

  Humans tend to think we’re adept at the games we create, but computers have proven time and time again that we’re just not fast enough to stay on top. Machines have defeated us in chess, Jeopardy!, and even the deviously complex board game Go. Google-owned DeepMind gets credit for …

  For over 4 years, Apple has actually been servicing an electrical self-driving car, nicknamed Project Titan. The job, which initially started increase in late 2014 as well as very early 2015, has actually undergone a variety of intended changes as well as modifications, consisting of numerous pivots as well …