Amazon’s advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts were right… there would be a major influx of (big) brands investing more into Amazon advertising. Why is this important to you? More advertisers = …

One of the keys to competing with Amazon and e-commerce is getting local product inventory data in front of consumers. Google Local Inventory Ads are one solution, predominantly for larger brands with product feeds. But most small retailers are not in a position to set up a real-time product feed. …

  NetEase, China’s second-biggest online games publisher with a growing ecommerce segment, is laying off a significant number of its employees, adding to a list of Chinese tech giants that have shed staff following the Lunar New Year. A NetEase employee who was recently let go confirmed with TechCrunch that …

  Motorola has a long and storied history in the mobile technology arena, from producing some of the earliest brick-like cell phones decades ago to rolling out the super-thin Razr phones in the early 2000s. Motorola was even one of the driving forces behind Android’s surge in popularity with the …

The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to …

Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What it means. That means brands can add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to any new or existing Sponsored Products campaign. Sponsored Products show up in …

Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. For us, it represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers and your chain-letter-loving uncle all compete for precious …

After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various Googlers have told us over the years that CTR data is not used within Google’s ranking algorithm. Google’s statement. “As we’ve commented on before, …

Paleontologists in Arizona have identified microfossils of what are thought to be the oldest known frog relative in North America. A Chinle frog, inside the jaw of a phitosaur. Image credit: Andrey Atuchin. The newly-discovered microfossils represent the first known and earliest equatorial remains of a salientian — the group …

  For the past few years, Samsung and McAfee have been broadening a strategic partnership to use McAfee software to secure various Samsung products. That partnership is expanding further in 2019. According to Samsung, all of its smart TVs sold this year will use McAfee Security and ship with the …